Womens Roles In The Revolution Essay Example For Students

Womens Roles In The Revolution Essay Womens Roles in the RevolutionI. Womens Roles in the RevolutionA. Family Enterprises1. Women took over2. Succeeded Despitea. inflationb. British Occupancyc. absence of important supplies3. gave women self-confidence4. proved that women could make a living by themselvesB. Army Camps1. Women came to be with soldiersa. were fed by militaryb. were cared for by military2. The women:a. cookedb. cleanedc. sewedd. served as nursese. were not treated specially1. marched with men2. slept in the snowC. Women Soldiers, Molly Pitchers1. reloaded muskets2. carried pitchers of watera. when men fell in battle, women took over the gunsb. played an important role3. Marly Ludwig Hays McCauleya. original Molly Pitcherb. fought in the Battle of Manmouth, 1778c. recievedD. Women Spies1. Women act as spiesa. Culper Ring1. organized spy ring2. Long Island3. consequences if captureda. imprisonedb. hangedb. many organized spy rings2. Secret messengersa. relied on helpless stereotypesb. young girls1. could sli p through lines easily2. Enemy never suspected them3. carried orders and informationc. women1. listened to what British saida. while serving food/drinkb. officers spoke freely1. thought women were notinterested2. they were wrong2. Lydia Darragha. of Philidelphiab. carried important information1. to General Washington2. at Valley ForgeE. After the war1. Women continue to be interested in politics2. Spoke of themselves as Republican Mothers3. strengthening of a nationa. Marcy Otis Warrenb. Abigail Adamsc. John Adams and Benjamin Rushd. position of womenII. Abigail AdamsA. ChildhoodB. MarriageIII. The Declaration of SentimentsA. Elizabeth Cady StantonB. Lucretia MottC. Seneca Falls ConventionD. 1920: women recieve full citizenshipWhen people think of the Revolutionary War, mosth think of GeorgeWashington leading his men into battle, Minutemen fighting, or John Adams,Benjamin Franklin and John Hancock signing the Declaration of Independence. We will write a custom essay on Womens Roles In The Revolution specifically for you for only $16.38 $13.9/page Order now Event hough all of these things did happen, and were very important to the warand to our nation, they were not all that happened. But, the people that arethought of all seem to be men. Often, the woment of the Revolution are forgotten, even though theyplayed an important part in the forming of the United States.1 Women likeAbigail Adams, Mary Hays and Lydia Darragh all helped the rebellion againstBritain. From seamstresses to spies, women helped as much as the men. thosewomen should never, through all history and future, be forgotten. Women play important RolesWomen, as said before, took on many roles, from seamstress to spy, andeverthing imbetween. When husbands, fathers, and brothers went off to fight,family enterprises, such as farms, shops and companies, were left without theowners and executives that were regualarly needed. This left the women of thefamily in charge. Almost all businesses were left to the women, for ver few menwho were qualified or old enough to run them were not fighting. The women, much to others suprise, and probably their own, succeeded. The businesses thrived, despite of terrible inflation, dense British occupancy,and the absence of important supplies that were badly needed. Though all ofthsi, the womens self confidence increased drastically. With this newconfidence, the women proved that they could make a living by themselves,without the aid of men. Poorer women who didnt have a source of income without thier husbands,padked up their belongings and followed their husbands to the military camps. When they got there, the government would2 feed them, along with their children and other relatives. Whensickness or disease hit on th of women, they would be cared for jsuta s thesoldiers would have been. Even when they were healthy, they were taken care of. .u77da6cb88330f844d7b61e9154a30cf0 , .u77da6cb88330f844d7b61e9154a30cf0 .postImageUrl , .u77da6cb88330f844d7b61e9154a30cf0 .centered-text-area { min-height: 80px; position: relative; } .u77da6cb88330f844d7b61e9154a30cf0 , .u77da6cb88330f844d7b61e9154a30cf0:hover , .u77da6cb88330f844d7b61e9154a30cf0:visited , .u77da6cb88330f844d7b61e9154a30cf0:active { border:0!important; } .u77da6cb88330f844d7b61e9154a30cf0 .clearfix:after { content: ""; display: table; clear: both; } .u77da6cb88330f844d7b61e9154a30cf0 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u77da6cb88330f844d7b61e9154a30cf0:active , .u77da6cb88330f844d7b61e9154a30cf0:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u77da6cb88330f844d7b61e9154a30cf0 .centered-text-area { width: 100%; position: relative ; } .u77da6cb88330f844d7b61e9154a30cf0 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u77da6cb88330f844d7b61e9154a30cf0 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u77da6cb88330f844d7b61e9154a30cf0 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u77da6cb88330f844d7b61e9154a30cf0:hover .ctaButton { background-color: #34495E!important; } .u77da6cb88330f844d7b61e9154a30cf0 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u77da6cb88330f844d7b61e9154a30cf0 .u77da6cb88330f844d7b61e9154a30cf0-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u77da6cb88330f844d7b61e9154a30cf0:after { content: ""; display: block; clear: both; } READ: In Cold Blood EssayAs more and more women cam to the camps, the camps grew into large, bustlingtowns.2The women, however, were not given these luxuries for free. In returnfor the food, care, and medical service, they cooked meals for themselves andsoldiers, cleaned the camp, sewed uniforms for thir husbands and other men,washed these uniforms and other clothing, and served as nurses for hte wounded. Even though in other places and towns mowmen were treated differently than me,in the camps the two were equal, both to each other and to the soldiers. Forinstance, they marched with the men whern moving to a different site, and evenslept int eh same snowy conditions as the men at Valley Forge. Many women cam to teh camps to join male relatives, but some actuallyjoined them on the front lines of war. these women were called Molly Pitchers.They woiuld stand by teh fighting soldiers and reload musket to savedesperately needed time. ro, they would carry pitchers of water to the men sothat they could refresh themselves. Molly Pitchers also helped the soldiers in another way. When they werecarrying their pitchers and they saw a man fall with injury, they would set downteh pitcher and run to him. They would take over the gun that he was using, andtake his place in battle. This helped the American immensely, and made thewomen ever more important to the rebellion. When the women wer called Molly Pitchers, there was mroe meaning thanjsut the pitcher. Mary Ludwig Hay McCauley was the person from whom teh namewas adapted from. She was a twenty-five year old, tobacco chewing, hardworkingwoman3 who was one of the first pitcher-carrying women. The men would yell, Here comes Molly and her Pitcher! Therefore, she became known as Molly Pitcher. Mary Ludwig Hays McCauleys moment of glory took place on June twenty-eighth, seventeen seventy-eight, in Manmouth (Now Freehold) New Jersey.4 TheBritish General Sir Harry Clinton, who was movng his troops from Philadelphia toNew york, had run into an American Force lead by General Charles3 Lee. Among them was John Casper Hays, Marys husband. Mary worked ather pitcher throught the entire battle, bringing cool water to the thirstytroops. It is the battle that she is most noted for, and for which she receiveda military medals of honor, and a military pension. All women trengthened the nation, but a few stood out from the others. Mary Otis Warren was one of them. She was a very educated woman, especially forthe time, and had a vivid interest in the war. She became he most notedhistorian of the revolution, and her records wtill are a good historical sourceon this subject. Abigail Adams was another important woman of the revolution. Sheaddressed the womens role in strengthineing our nation directly when she said: We can improve and pull our nation together by teaching our children thepriciples of democracy and the history of this nation. Dont ever think for amoment that our quest for independence will end when the war does.5John Adams, the husband of Abigail and the second President, andBenjamin Rush spoke out for the rights of women. they urged women to receivebetter educations and use what they learned. The women listend , and newacademies and schools were formed to educate them. Because of all of these women and men, womens position in societychanged. Mor respect for them was paid, and, as was said before, women were nobeing educated as men were. But, women still did not gain full citizenship. That was still to come. Abigail AdamsAbigail Smith Adams was born in Weynouth Mass. Like most of the girlsof her time, she did not go to school. Even so, she taught herself to read andused her fathers small library to its fulle extent. There, her quick mindabsorbed all of his books, as well as works in French that were borrowed formher bother-in-law, who had taught her to read them. .ua4f0649926fa14a177f6c1247be264bd , .ua4f0649926fa14a177f6c1247be264bd .postImageUrl , .ua4f0649926fa14a177f6c1247be264bd .centered-text-area { min-height: 80px; position: relative; } .ua4f0649926fa14a177f6c1247be264bd , .ua4f0649926fa14a177f6c1247be264bd:hover , .ua4f0649926fa14a177f6c1247be264bd:visited , .ua4f0649926fa14a177f6c1247be264bd:active { border:0!important; } .ua4f0649926fa14a177f6c1247be264bd .clearfix:after { content: ""; display: table; clear: both; } .ua4f0649926fa14a177f6c1247be264bd { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua4f0649926fa14a177f6c1247be264bd:active , .ua4f0649926fa14a177f6c1247be264bd:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua4f0649926fa14a177f6c1247be264bd .centered-text-area { width: 100%; position: relative ; } .ua4f0649926fa14a177f6c1247be264bd .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua4f0649926fa14a177f6c1247be264bd .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua4f0649926fa14a177f6c1247be264bd .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua4f0649926fa14a177f6c1247be264bd:hover .ctaButton { background-color: #34495E!important; } .ua4f0649926fa14a177f6c1247be264bd .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua4f0649926fa14a177f6c1247be264bd .ua4f0649926fa14a177f6c1247be264bd-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua4f0649926fa14a177f6c1247be264bd:after { content: ""; display: block; clear: both; } READ: Punishment of Offenders EssayWhen Abigail was nineteen, she married John Adams, who was twenty-nine. Her mother thought that she was taking a step down in the world because in thesmall villages south of Boston, where the couple had grown up, the Smiths weremuch better known than the Adamses. John was a rising lawyere, but he andAbigail were able to marry only after he had inherited a small house and a fewacres of land across teh road from his farmer brother. With the help of a black slave woman who was borrowed from Johns mother,Abigail set up house. From the beginning, Abigail and John got on well. Theirviews on rights and tyranny were never far apart. Abigail had a shrewd awaremess of the political and social ideas of hertime. many letters written to her husband while they were separated showed herinterest in public affairs. In seventeen seventy-six, while John was attendingthe Second Continental Congress in Philadelphia, Abigail tried to persuade histo extend the rights of women. She wrote:In the code of laws which I suppose it will be necessary for you tomake, I desire that you would remember the ladies and be more generous andfavorable to them than your ancestors were. Do not put such unlimited powerinto the hands of husbands, remember all men would be tyrants if they could. Ifparticular care and attention is not paid to the laides, we are determined toforment a rebellion, and iwll not hold ourselves bound by any laws in which wehave no voice or repesentation.6Seneca Falls Convention, 1848The Declaration of Sentiments is read. James Mott lead the meeting onwomens rights that took place in Seneca Falls, New York. Elizabeth CadyS tanton was present, as were many other women troubled with the Declaration ofIndependence. Elizabeth Stanton spoke about how she, as others before her, includingAbigail Adams, had been troubled that the opening of the Declaration ofIndependence has to do with the rights of men only. In her speech, TheDeclaration of Sentiments, she began with, We hold these truths to be selfevident: that all men and women are greated equal7Stanton ended the Declaration of Sentiments with several proposals onwomens rights. These resolutions included: the right of married women to ownand sell property, and the right of mothers to the custody of their children. The Seneca Falls Convention voted to support these proposals. The Seneca Falls Convention was a partial conclusion to womens rights. But, one resolution that Elizabeth Stanton proposed was strongly objected to byboth men and women attending teh convention. The right for women to vote wasput down by almost everyone. However, in 1920, a full conclusion was reachedinwomens suffrage: Women were granted full citizenship. BibliographyJordon, Withrop. The Americans. Evenston: McDougal Co., 1991. Brown, Richard. One Flag, One Land. Needham: Silver Burdett and Ginn, 1990. Russel, Francis. Lexington, Concord and Bunker Hill, New York: AmericanHereitage Publishing Co., 1963. Jacobs, William Jay. Americas Story. Boston: Houghton Mifflin Co., 1990. Ketchum, Richard M. The Revolution. New York: American Heritage Publishing ,1958. Graff, Henry F. This Great Nation. Chicago: Riverside Publishing Co., 1983. Pivin, Robert. America the People and the Dream. Glenview: Scott Foresman andCo., 1991. Patrick, John. History of the American Nation. New York: Macmillan PublishingCo., 1984. Versteege, Dr. Lawrence L. American Spirit, Chicago: Follet Publishing Co., 1982. . Abigail Adams. Encylopedia Americana, 1980 ed. Abigail Adams. The World Book Encyclopedia, 1978 ed.

Walmarts Cost Structure Essay Example

Walmarts Cost Structure Essay Example Walmarts Cost Structure Paper Walmarts Cost Structure Paper The Wall-Mart cost structure is known to be the lowest In the retail Industry. Many economists do not agree with this structure because although consumers are happy with low prices Wall-Mart has forced Its suppliers and competitors small and big to lower their prices In order for them to maintain the Image and reputation of having the lowest prices around for quality products. Many cities and neighborhoods have banned Wall-Mart due to the fear of small businesses being run out of business sue to not being able to compete with a giant like Wall-Mart. Like many other businesses Wall-Mart has various factors that affects it cost structure such as purchasing merchandise and real estate which seems to be the biggest expenses for this retail giant. Real estate is the biggest cost due to amount of store openings each year. Wall-Mart has focused its openings to isolated metropolitan areas and will continue to grow in order to conquer the majority of metropolitan areas. Then there Is the Merchandise In which Wall-Mart keeps a large Inventory of . The fixed and variable costs are nothing more than the corporations operating average in which the companies assets and liabilities are analyzed. Wall-Mart has used their operating leverage to the utmost of their ability. By purchasing the majority of real estate that the Wall-Mart stores and other divisions are located on, they are able to create assets rather than liabilities. Although there are areas of the united States and many other countries that lease the property for an specified amount. Along with other operating costs the company maintains to continually grow which adds to this dilemma. Wall-Mart seems to be one of the top corporations with a low amount of fixed costs ND variable costs being large. The merchandise of Wall-Mart amounts to another one of Wall-Marts biggest costs due to the amount of ,inventory. For when a product rings in they have to pay for the supply of that product in which if the cost of goods sold rises the sales revenues will rise. The price elasticity of Wall-Mart consumer demand is one of a fickle nature. The Wall-Mart management team has analyzed that when times are hard revenues increase.

Defense Mechanisms Animals Use to Survive

Defense Mechanisms Animals Use to Survive Defense mechanisms are very important to all animal life. Animals in every biome must eat to survive. With predators being high on the food chain and always on the lookout for a meal, prey must constantly avoid being eaten. Adaptations that prey employ adds to the chances of survival for the species. Some of these adaptations include defense mechanisms that can give  prey an advantage against their enemies. There are several ways animals avoid falling prey to a predator. One way is very direct and comes naturally. Imagine you are a rabbit and you have just noticed a fox preparing to attack. What would be your initial response? Right, youd run. Animals can use speed as a very effective means of escaping predators. Remember, you cant eat what you cant catch! Camouflage Another defense mechanism is camouflage or protective coloration. One form, cryptic coloration, allows the animal to blend in with its environment and to mask its identity. Cryptic coloration is important to the survival of many new-born and young animals, as it is often their main defense against being detected by predators. Some animals blend in so well with their environment that it is very difficult to identify them. For example, some insects and other animals can look like leaves; both in their visual appearance and their behavior. It is important to note that predators also use cryptic coloration to avoid detection by unsuspecting prey. Playing Dead When faced with danger, some animals pretend to be dead. This type of adaption is known as thanatosis. Opossums and snakes can even emit a fluid that produces a foul smell, thus adding to the pretense. Such behavior tricks predators into thinking that the animal is dead. Since most predators avoid dead or rotting animals, this type of defense mechanism is often very effective. Trickery Trickery can also be used as a formidable defense. False features that appear to be enormous eyes or appendages can serve to dissuade potential predators. Mimicking an animal that is dangerous to a predator is another effective means of avoiding being eaten. For example, some harmless snakes have bright warning colors that resemble the colors of dangerously venomous snakes. Warning calls can also be used by one animal species to trick another animal species. The African fork-tailed drongo bird has been known to mimic meerkat warning calls when meerkats are eating their prey. The alarm causes the meerkats to flee, leaving their abandoned meal for the drongo to finish. Physical Features Physical anatomical structures can also serve as a type of defense mechanism. Some animals physical features make them very undesirable meals. Porcupines, for example, make a very difficult meal for predators because of their extremely sharp quills. Similarly, predators would have a tough time trying to get to a turtle through its protective shell. Chemical Features Chemical features can be just as effective at deterring predators. We all know the hazards of scaring a skunk! The chemicals released result in a not so pleasant aroma that an attacker will never forget. The dart frog also uses chemicals (poisons secreted from its skin) to deter attackers. Any animals that eat these small frogs are likely to get very sick or die. Warning Calls Some animals sound the alarm when danger approaches. For example, oxpeckers (birds that live in mutualistic relationships with grazing animals) will give a loud warning call when predators get too close. African elephants emit a rumbling alarm call when they hear the sound of African bees. Animals can also give distinctive calls to identify the type of threat. For instance, monkeys have one alarm sound for leopards and a different sound for eagles. Predator-Prey Relationship To sum it all up, the predator-prey relationship is important to maintaining balance among different animal species. Adaptations that are beneficial to prey, such as chemical and physical defenses, ensure that the species will survive. At the same time, predators must undergo certain adaptive changes to make finding and capturing prey less difficult. Without predators, certain species of prey would drive other species to extinction through competition. Without prey, there would be no predators. The animal organisms in such an environment could become endangered or even extinct. The  predator-prey relationship ensures that the cycle of nutrients in biomes continues. Thus, this relationship is vital to the existence of life as we know it.

Analyzing Rhetoric of the movie Casualties of War Essay

Analyzing Rhetoric of the movie Casualties of War - Essay Example The movie Casualties of War does not overly provide an abundance of detail about the Vietnam War of 1962-1972. Overall, it is a movie that â€Å"tells† rather than â€Å"shows† the reader about what was experienced, as evident in the high use of evaluative adjectives and adverbs in the script. The movie seeks to share with the audience the ambiguous nature of war, and to highlight that those who may be portrayed by media and governments as the â€Å"heroes† or â€Å"saviors,† could in fact be guilty of unethical and undemocratic behaviors that they accuse others of practicing. As such, the movie was more about war itself, and the realities that often go unreported, than about the Vietnam War itself. From this viewpoint, the movie casts the Vietnam War as a dangerous place for marines, as well as a dangerous situation for the Vietnamese for who the marines are supposedly fighting for. It was a time where North American men could consider themselves truly fr ee as they exist together in the field of war, at least if they lived. Casualties of War portrays the event as a ‘war of consciousness,’ thorough the eyes of one marine who bucks the chain of command.

Reflection Paper Essay Example | Topics and Well Written Essays - 750 words - 23

Reflection Paper - Essay Example oss such situations where irrespective of being apparent that a person did good to others, sans caring about personal well being, people did find a strong need to imbue such an act with selfish motives. In that context Robert Trivers’ concept of reciprocal altruism is of immense importance. Many individuals do believe that Triver by ascribing the notion of reciprocal to a noble notion like altruism does divest it of its inherent goodness and nobility. However, I think that even if we ascribe to the idea that people do altruistic activities to avail the benefits of reciprocity from the subjects they benefit, it still does prove one important fact that overall the human conscience and its genetic makeup is born to be good. It is a fact that people many a times act in ways that tend to benefit other people. However, the cynics believe that they do so to get something in return. At the least people engage in goodness and altruism to get the benefit of believing that they did something selfless for others. Thereby, in a cynical context, the moral satisfaction of doing an altruistic act qualifies to be a cause of selfish personal aggrandizement. This readily turns the idea of altruism to be opened to evolutionary ideas and explanations. Trivers in his article talks about the theories of kin selection and reciprocal altruism to convey that they emotional makeup and thereby the underlying genetic framework of humans so designed to be altruistic with the idea of benefiting from it at some other time. The crux of Trivers’ theory is that evolution does happen to favor such individuals that sacrifice their personal well being to do well to others with the intention of accruing a favor at a later stage. T he theory of reciprocal altruism did explain one important evolutionary enigma as to how do the organisms that sacrifice their personal well being, life and the ability to reproduce for the sake of others happen to evince evolution. It is quite understandable to consider

Youngs and technologies Essay Example for Free

Youngs and technologies Essay The teenagers of today, even the twentysomethings, haven’t known a life without technology. It’s been an integral part of their existence, in many cases for the whole of their lives. They’ve taken to it like ducks to water when their parents have struggled simply learning how to programme a VCR. But when something is part of your environment from an early age, you’re bound to adapt to it and embrace it as a perfectly natural part of your life. That’s what the young have done with new technology; young people feel perfectly comfortable with it. You might not understand everything your mobile phone can do, even after reading the manual, but the chances are a teen can figure it out without the book in under an hour. Technology is a normal facet in their lives, and they’re fearless about pushing buttons and experimenting. Where older people fear they’ll either break something or change the settings beyond repair, the young understand that everything can be put back the way it was quite easily. Technology doesn’t scare them. Young People And New Technology How do most young people spend much of their free time? On their computers or their mobiles. They’re essential communication and information tools for them. They’ve grown up with computers in schools, and often had mobiles since their early teens or before, so they’re almost extensions of their bodies and lives. So each new advance is just a small step forward for them, something that seems logical. Instead of going out to buy a CD, it’s far easier simply to download the tracks you want and nothing more. The Internet means convenience. They can transfer those tracks to an iPod or portable media player. Not just music, but video, too, to carry their entertainment with them. It makes perfect sense to them, just as a video-sharing site does, or using a video game console. They master these things effortlessly, as if they’ve been programmed how to know what to do – and growing up with technology, they have, in a way. But what they love above else, perhaps surprisingly, are their phones. They upgrade to the newest handsets, eager for new technology, and use it, using them for instant messaging, social networking, as music libraries, for the Internet on the go, even to watch TV in some cases. The Young And Advances In Technology The advances in technology for consumers aren’t necessarily aimed at young  people, but they tend to be the ones who embrace them first. If it’s something new and better (and affordable) they want it. For them, the whole of technology can seem like a giant playground, with its devices like toys to be explored and enjoyed. They’re enthusiastic about technology, even if they don’t realise it. It’s why they want the new video game with great graphics, the latest console – even if they already have others. It’s not greed as much as curiosity, want to see what’s out there and play with it. The young and new technology is the perfect combination. As each new generation comes along, used to more advances, that will be even more the case.

Active Euthanasia- A Kantian Perspective Essay -- essays research pape

Active Euthenasia – From A Kantian Perspective Euthanasia is one of society's more widely debated moral issues of our time. Active euthanasia is; "Doing something, such as administering a lethal drug, or using other ways that will cause a person's death." In the other hand, Passive euthanasia is; "Stopping (or not starting) a treatment, that will make a person die, the condition of the person will cause his or her death." It seems that this one is not to debate, as much as the other one (active). I have chosen to look more closely at the issue of active euthanasia, and that it should not be considered ethical, by Kantian standards. Those who support active euthanasia can argue that helping the ill to bring their own deaths, allowing them to determine the how and when, is not only a human act but also allows the person, who is "living to die," to maintain their dignity; this way, they will let them die in peace, rather than suffer to the end. Because if not, they think of themselves as a disgrace, to those they love. According to recent researches and surveys, many Canadians would agree to this, but my question is, have they taken a close look at the ethical debate? Those who are against active euthanasia would say not, and would argue that by participating in the practice of active euthanasia, they are "playing God," or perhaps, that they are not acting out of mercy, therefore, the act is nothing less than cold-blooded murder. Murder by the law is defined as; "The unlawful, premeditated killing of one human being by another." Euthanasia, in Canada, remains unlawful as of today, and the act of euthanasia is premeditated, whether for the purpose of mercy or not, euthanasia is, by definition, murder. According to Kantian perspective established by Kant the philosopher, and the Holy Bible, murder is both a sin and a crime, therefore we ought not participate in the practice of euthanasia, because it is murder, and it is the wrong thing to do. The euthanasia debate raises many questions. Questions such as: who is the one benefited by the murder? Or should we allow family members to make a life-or-death decision over a loved one who may never have expressed a desire to die, simply because they could not say with words a will to live? If a person should be suffering with an illness of which there seems no hope of r... ...sidered as ethical because it totally violates the will, the freedom of choice, and also the values of the ill person. Barbara McKinnon, "Euthanasia," Ethics Theory and Contemporary Issues, second edition, p.126, 1998 Barbara McKinnon, "Euthanasia," Ethics Theory and Contemporary Issues, second edition, p.126, 1998 http://charlacon.infosel.com/000165/lomejor.htm TTI Market Explorers, Poll of 603 Adults in British Colombia, Euthanasia Prevention Coalition, 1997 Clarendon Press, "Concise Oxford Dictionary", p. 895, 1995 . http://www.sagrado.edu/personal/lazaro/jlazaro.html Pieter Admiraal, "Euthanasia in the Netherlands - A Dutch Doctor's Perspective," (speech presented at the national convention of the Hemlock Society, Arlington VA, 1986) http://www.vrweb.cl/mf/wwwboard/messages3/1131.html Brown, Henteleff, Barakat and Rowe, "Is It Normal for Terminally Ill Patients to Desire Death?," American Journal of Psychiatry, Flora Johnson Skelly, "Don't Miss Depression, Physicians say," American Medical News, p. 28, 1992 Dahlgren, "Suicide and Life Threatening Behaviour," Attempted Suicides 35 Years Afterward, 1977

Levels of the Managerial Communication Process Essay

Becoming a first time manager is an excellent goal and a great marker in a successful career. However it can also be a daunting task without a few tips to ease you into you new responsibilities. With careful observation, planning and a few pieces of advice, a good manager can become great manager. An important trait many great leaders have is being able to successfully communicate any message to a wide variety of people. They also have the ability to transcend work groups, culture, situations and subject.. Being able to relate to different direct reports is key to opening a two way channel of communication with a group. One of the first layers in successful communication is establishing an environment and culture that encourages it. Allowing open communication amongst each other fosters a cohesive and united environment. A good way a manager can reinforce that notion, would be to serve as the example. Walk around and meet with everyone in the group. This allows the manager to be accessible to everyone and in turn the manager can get to know the members of his or her group. Another suggestion would be to establish an open door policy. This will allow the flexibility to hold short meetings informally and encourage the flow of communication with each other. A good way to get to know the group better would be to setup a meeting with each individual. This allows a manager to get a back story on each group member, establish preferences in communication and find out if any cultural differences exist. This can also establish trust between a manager and an employee. Scheduling this meeting either bi-weekly or monthly allows the channel of communication between manager and subordinate to remain open. If at all possible, an important element in establishing an open environment is to physically setup the office in a way that allows for easy communication with each other. Having conference rooms available allows for group meetings and also provides private areas if discussions are of a confidential nature. If allowed, take into consideration the furniture used in the group’s space. Tailor the furniture and office designs to your group’s needs. If possible, equip rooms with teleconference equipment which allows for a virtual face-to-face with others in remote office either across the street or across the country. A second layer of successful communication is the interaction of sender to receiver. When speaking to groups or individuals, a manager should always maintain a steady emotion. Employees can easily misinterpret the mood or  content of the message if a manager is either too happy or too sad. A good sense of humor can bring comfort or levity to a group or situation, however caution should be used. A joke or comment can be misinterpreted easily depending on the audience. A good rule of thumb would be to err on the side of caution until the manager gets to know the group thoroughly. Allowing for questions during or at the end of your message encourages two way communication. This allows the audience the freedom to ask for clarification if something isn’t understood and also provides a venue for discussion. Possible issues can be resolved when more than one point of view are presented. A manager should also make themselves available after a meeting in case any questions comes up that did not want to be asked in a group setting or is of a confidential nature. The third layer of successful communication involves four elements that affect each other. Content (what is said), Channel (How it’s said), Environment (Where it’s said) and Time (When it’s said). It is important to tailor the content of your message to your audience. The following are short questions that a manager can ask themselves about each element: Content What is the message about? Who is the audience? What is the tone of the message? Do you thoroughly know the subject matter? What level of detail should the message include? Channel What channels are available? (ex. voicemail, email, public or private meeting)? Will the contents of the message be fully understood using the channel chosen? Will the channel help or hurt if the message has a deadline? Is the channel chosen appropriate for the urgency level of the message? Is the channel chosen appropriate for the tone of the message? Environment What locations or venues are available? Is the venue/location chosen appropriate for the message given? (ex. Technically capable) What setting is fitting for your message (ex. Formal or informal)? Who is the audience? How large is the audience? What is the confidentiality of the message? Time How urgent is the message? When is the best time to deliver this message? Does the message follow a timeline or deadline? How long should the message take? Along with these factors to follow, there are some errors to avoid. Focus your message strictly on facts to stay true to the message at hand and avoid â€Å"spinning† a message with opinions. Opinions are fine to state when and if asked by the audience, however a message spun on opinion will be evident quickly and can easily lose or disrupt an audience. Do not present the message in a manner that is not subject to change. Messages, like situations, can change at any given moment and may require some clarification. Always prepare with a contingency plan to follow-up with changes if needed. Having prior knowledge of the subject matter will minimize any confusion when presenting the message and will better equip the manager in the event of any questions asked. The intent of the message can be greatly lost if the presenter looks uncomfortable or lost during the presentation. If at all possible, have someone with knowledge of the subject matter review any notes that will be used, or have them available for any follow-up questions afterwards. When it comes to communicating effectively, there is no â€Å"one size, fits all† approach to any message. Each communication instance requires a thorough analysis of all the factors provided and presented accordingly to the audience. Mastering these tips will help on the road to managerial success. Works Cited Hynes, Geraldine. Managerial Communication. New York: McGraw Hill, 2011. Myatt, Mike. â€Å"10 Communication Secrets of Great Leaders.† Forbes (2012): 12/6/2012 http://www.forbes.com/sites/mikemyatt/2012/04/04/10-communication-secrets-of-great-leaders/.

40th Anniversary Celebrations of Hot Wheels

HOT WHEELS ® Kicks Off 40th Anniversary With Diamond-Encrusted Car At N. Y. Toy Fair Year-Long Celebration of Activities by  HWC Press 02-15-08 Hot Wheels ® today announced its year-long plans to celebrate the brand's 40-year heritage at the 105th American International Toy Fair ®. Anniversary activities were kicked off with the unveiling of a custom jeweled 1:64-scale Hot Wheels ® car, designed by celebrity jeweler Jason of Beverly Hills.This one-of-a-kind car, the most expensive in Hot Wheels ® history, was made to commemorate the production of the four-billionth Hot Wheels ® vehicle. The diamonds on the custom-made jeweled car, valued at $140,000, total more than 2,700 and weigh nearly 23 carats. The car is cast in 18-karat white gold, while the majority of the vehicle is detailed with micro pave-set brilliant blue diamonds, mimicking Hot Wheels ® Spectraflame ® blue paint. Under the functional hood, the engine showcases additional micro pave-set white and black diamonds.The Hot Wheels ® flame logo found on the underbelly of the car is lined with white and black diamonds. Red rubies are set as the tail lights, while black diamonds and red enamel create the â€Å"Red Line ®Ã¢â‚¬  wheels. The custom-made case that houses the jewel-encrusted vehicle also holds 40 individual white diamonds, signifying each year in the legacy of the Hot Wheels ® brand. | â€Å"Collaborating with Mattel on the jeweled Hot Wheels car was a dream project for me,† said Jason Arasheben, president ; CEO of Jason of Beverly Hills. The car is truly spectacular and will be a brilliant addition to anyone’s collection. † The vehicle was unveiled by multi-platinum recording artist and car enthusiast Nick Lachey, who grew up playing with the die-cast car line. In late 2008, this unique Hot Wheels ® vehicle will be auctioned off to benefit Lachey's charity of choice. â€Å"Since its introduction, Hot Wheels has revolutionized boys' toys and insp ired automotive trends,† said Tim Kilpin, general manager and senior vice president, Boys and Entertainment, Mattel Brands. â€Å"The historic ctivities we have planned are a fitting tribute to the brand's heritage and will allow us, and our fans, to celebrate this milestone year in true Hot Wheels style. † In 2008, Hot Wheels ® will honor the partners that have helped make the brand successful and will take to the road to celebrate the brand's heritage with its faithful fans. These activities include: Hot Wheels ® Designer's Challengeâ„ ¢ For the first time in its history, Mattel went outside of its in-house design team to seek new car designs and to honor the automotive partners that attributed to the success of Hot Wheels ® cars over the years.Car designers from Dodge, Ford, General Motors, Honda, Lotus and Mitsubishi designed their version of a Hot Wheels ® concept car based on the brand's attributes of speed, power, performance and attitude. Each submitt ed design was created in a 1:5-scale model and unveiled this past October at the 2007 Specialty Equipment Market Association (SEMA) Show in Las Vegas. In late March the 1:64-scale versions will be available at retailers nationwide as part of the Designer's Challengeâ„ ¢ product line. I’ve been involved in multi-million dollar concept car designs but not everyone can relate to these kinds of projects,† said Amaury Diaz Serrano, creative designer, General Motors. â€Å"But, everyone can relate to a Hot Wheels. Regardless of age, race or background, everyone has fond memories of playing with them. To be able to design for Hot Wheels is the closest I will ever get to winning an Oscar. † Hot Wheels ® Cross-Country Road Trip This summer, fans across the country will be invited to celebrate the 40th anniversary as Hot Wheels ® travels Highway 40 to bring together automotive enthusiasts of all ages.Kicking off at Mattel's headquarters in El Segundo in mid-August, the road trip will make stops at the Bonneville Salt Flats in Utah; Speed, KS; Indianapolis; and Detroit, before culminating in a grand finale celebration on September 5 in Watkins Glen, NY — home to American road racing. There, Hot Wheels ® will partner with the Grand Prix Festival of Watkins Glen to participate in the annual celebratory kick-off event honoring the history of the town and race track. At each road trip stop, Hot Wheels ® will host a free event that will be open to the public.Each event will feature life-size Hot Wheels ® cars, kiosks where people can create their own custom Hot Wheels ® â€Å"drivers license,† family-friendly activities, and the opportunity to receive a commemorative 1:64-scale Hot Wheels ® car created especially for each stop, available in limited quantities. â€Å"40 years. Four billion cars. It is a year of exciting milestones for Hot Wheels,† said Geoff Walker, vice president, Wheels Marketing, Mattel Brands. †Å"We just can't wait to get on the road to celebrate with the millions that share the Hot Wheels passion. â€Å"

Focused Differentiation Essay Example

Focused Differentiation Essay Example Focused Differentiation Essay Focused Differentiation Essay This type of strategy works on targeting narrow market niche where buyers needs and preferences are distinctively different. It offers attributes that appeal specifically to the niche member and more often they can be custom made. Marketing of the product under this kind of strategy is by communicating how product offering does the best hob of meeting niche buyers expectations. The key to sustain this kind of strategy is by staying committed serving the niche better that the competitors Non Stop Yachts is pursuing which type of generic strategy?What is attractive about the strategy and what are the risks for Non Stop Yachts? Among the above-mentioned generic competitive strategies, NSY is using broad differentiation strategy through sell supplies and parts for mega-yacht. The company offers a wide selection of products under different brand names. It is a one-stop shop through the Internet. They just give the information and specification of every product so that the customers have a wide range of options to choose from.With NonStopYacht.com, the company became a web based purchasing agent and can be accessed by customers in any part of the world through the use of Internet offering parts and supplies needed by the mega-yachts. This unique appealing attribute allows the company to increase unit sales. The competitive advantage of the company is their ability to serve their customers wherever they are because of the wide range of network of suppliers, the flexibility of the cost structure and the transparency of the billing. : Although this type of strategy of NSY was risky because not all that visit the site are sure customers.There is a great chance that they will just be used as a source of information for customers. There is also a possibility that those traditional purchasing agents will open their own e-commerce site. So apart from the regular customers that they have they can widen their market through the use of e-commerce. Evaluate Non Stop Yacht’s value chain to determine whether there is potential for low-cost leadership, competitively valuable differentiating attributes, or a best-cost provider advantage in relation to competition.The NSY Value Chain Value chains consist of the steps in adding value towards the final production of marketable goods and services. It maps the range map activities and business function required to bring a product or service to the market, from conception and design to the extraction of raw materials and then all the steps involved in developing the product or services into its final purchase form. The value chain runs from conception to consumption and incorporates all the aspects of production, distribution and exchange.According to (Porter 1980) it can be illustrated using the figure below Inbound logistics, operations, outbound logistics, marketing and sales and services are the primary activities in the company. Firm infrastructure, human resource management, technology development and procurement are the secondary activities. A new face for value chain can describe the activities inside the Non Stop Yacht e-commerce business. For a business like this that is dependent on the online community, the value chain can be described in the following manner:Awareness in business like this means generating traffic, driving visitors to visit and look at your site. Non Stop Yacht make efforts to make the public know that this site exists by securing high placement among the more popular search engines for key word search. However, this does not work well for the company because the growth in sales was small. Being a strict Internet based business does not work for NSY. So to make the customers know that their company exist they transfer to a public accessible area and put some computers that can be used by yacht crew.Non Sop Yacht new business model, from Purely Inter Based business to Hybrid brick and mortar enterprise, make the company more accessible to the yacht crew. Especially when they put a new office in Palma Spain and advertise the company’s site in three major publications that were frequently read and referenced by captains and crews: Professional Yachtsman’s Association News, The Yacht Report and Showboats. Attendance of Non Stop Team in major boat shows in Europe and United States helped the company. Interest.When captains and crews learned the existence of an online purchasing agent named Non Stop Yacht. They become interested in learning what are the new offerings of this company that make it different from the existing purchasing agencies. Non Stop Yacht provided a compelling value proposition to the crew of super yacht and mega-yacht , which includes: An up-to-date catalogue on CD Automatic accounting for the captain or yacht management company Password protected expenditure level for captains and engineersAutomatic receipt copies Link into maintenance scheduling software if used on the yacht Easy re-ordering of parts or group of parts Intelligent add-on sales with instant access to available options Product picture and parts diagram NO time zone issues This hassle free online purchasing offered by Non Stop create desire to the yacht owners, captains and crew to place an order for their yacht parts and supply requirements. Once the order is placed, NSY has to verify the authenticity of the order before delivering it to the customer.

Case for Analysis Marching Towards Market Essay Example for Free

Case for Analysis Marching Towards Market Essay Whirlpool Corporation is a Fortune 500 company and a global manufacturer and marketer of major home appliances, with annual sales of approximately $20 billion. Whirlpool entered the Indian market in the late 80s, and had entrenched itself as a formidable player in the Indian home appliances market by the mid 1990s, with a comprehensive product portfolio covering washing machines, refrigerator, microwave ovens and air conditioners. Today, Whirlpool is one of the most recognized brand in home appliances in India and holds a market share of over 20%. While Whirlpool is an acknowledged player in many of the water purifier markets across the world for the past several years now, Whirlpool entered the growing water purifier market in India in 2008. Given its focus on â€Å"attaining market leadership through Customer loyalty†, Whirlpool aspires to be the market leader in the water purifier market by 2012. This case presents the situation of the water purifier market in India, and poses challenges that Whirlpool will have to overcome to achieve its vision of becoming the market leaders. Even as world bodies and governments across the continents are strategizing to manage the growth humanity in a holistically sustainable manner, availability of safe drinking is a major area of concern for all. As high as 884 Mn people in the world do not have access to safe water. This is roughly  one in eight of the world’s population. 1.4 million children die every year from diarrhoea caused by unclean water and poor sanitation – one child every 20 seconds. Approximately 80% of diseases in India are caused by water borne micro organisms. This is true in rural as well as urban India. However, awareness of health risks linked to unsafe water The use of water can be broadly divided in to two major categories, namely for Consumption (drinking, cooking etc) and Sanitation. This case focuses on water used for drinking purposes. Throughout human history, different methods of treating water before consumption have been devised. Up until about 100 years ago, it was always found that water flowing from natural springs was safe for drinking in its natural state, but in the 21 century even spring water is first scientifically tested before it is recommended or bottled for drinking. Each of the above methods carries with them significant disadvantages either from a convenience point of view or from health and hygiene perspective. This calls for more sophisticated methods of purifying water, to suit with the evolving lifestyles in the societies. Current State-of-the-Art Water Purification Technologies Today, the more sophisticated and commercially available water purifying technologies are, †¢ †¢ †¢ Manual fill Purifier (Drip Type) Ultra Violet (UV) purification Reverse Osmosis (RO) purification The latter two are generally referred to as Electronic Water Purifier technologies (EWP); by exception, the first one is referred to as Non EWP.  The above three are given in the order of chronological evolution, with RO technology being the latest in the Water Purification technology. The manual fill purifiers do not run on electricity, which is a scarce resource in many parts of rural India, and also have significantly lower costs in comparison to the EWPs. Interestingly , these manual fill purifiers which primarily use chlorine or UF technology are at par in performance with UV in terms of microbial protection. UV has been the oldest technology in the industry. It typically involves preliminary stages of filtration, followed by treating the filtered water through UV rays to deactivate the microbial organisms.   In the RO technology, even the smallest of microbial organisms are filtered using the reverse osmosis technology. RO technology especially scores over UV when the Total Dissolved Solids (TDS) count in the source water is high . One disadvantage of RO systems is the wastage of significant quantum of water during its processing. Needless to say, the costs of the products under these different technologies increase from manual fill purifiers to UV purification systems to RO purification. The typical price range of manual fill purifier products is Rs. 1500 to Rs. 3500, while the UV products range in price between Rs. 4000 to Rs. 9000. The RO products are priced on the higher side starting from Rs. 8000 to Rs. 20000. Many products available in the market today in India use a combination of technologies but for the products in the lower end technologies (manual fill purifiers). Water Purifier Market in India The delivery of purified water in the Indian markets follow two conduits, namely, water purified in purification plants delivered to residences and other consumption locations (e.g. restaurants) in cans; and installation of water purification instruments at the place of usage. While the former  One of the oldest methods of treating water, and one still used constantly in Third World and often in developing nations or areas that have seen recent natural disasters, is boiling to kill microbes (but this causes loss of taste and may leave in dirt). Other methods of water treatment include filtering and distilling, use of chemical agents such as Iodine or Silver or Potassium Permanganate into the water supply, or the use of candle filters. methodology predominantly uses multiple technologies mentioned above, provides economies of scale and eliminates initial costs of investing in equipments, the costs involved in distribution of the treated water counters these economies of scale. The l atter provides for visibility and ease of use, which are significant perceived benefits in comparison to the former. While both the delivery mechanisms exist, the latter is fast catching up. This case focuses on the latter, which is typically referred to as the Water Purifier industry. This industry is broadly divided in to two categories namely Electronic Water Purifiers (EWP) comprising of products using UV or/and RO technologies and Non Electronic Water Purifiers (Non EWP) comprising of products that use the manual fill purifiers. Frost and Sullivan report of primary research in 2009, estimates the total market size of the Water Purifier industry in India to be 2000 Cr of which 63% is from product sales and 37% is after sales revenue. Despite the size of this industry, the Water Purifier industry in India has a low penetration (2% Urban and 0.5% All India) as per IRS 2007 and is growing at a strong rate (others use traditional water treatment methods like boiling and filtering, or use of chemical additives like Chlorine, Potassium permanganate etc). As per AC Nielson 2006 study( and internal estimates), the industry is expected to touch approx 2.3 mn units by the end of 2009. Expected growth rate of 15% and a CAGR (‘04-‘09) 21%. The average ASV of the industry is Rs 6700. With a size of approx 1.7mn (units), the EWP market is divided into 2 sub-segments – RO (30% sal) & UV (70%). The RO segment is the premium end of the category and has an ASV of Rs 12000 while UV has an ASV of Rs. 7000 .RO & UV growths , CAGRs(‘04-‘09) are (15% ,16%) and (10% ,10%) respectively. The Non-EWP segment operates at a sub 2K ASV (Rs 1900). This segment is witnessing an explosive growth with the entrance major players like HUL etc . The Annual growth rate was witnessed at 25% while CAGR(‘04-‘09) at 77%. It is important to note that the technology sold in a given local market is also dependent largely on the characteristics of the source drinking water in the given demography. For example, a region like Delhi with high TDS calls for RO technology, while regions like Cochin with low TDS would depend on products with UV technology. Also, one of the detriments to EWP products is the availability of continuous flow of source water and availability of power, both of which advantages are addressed the products dependent on Manual Fill Purifier technology. While the major element of the market in the water purifier equipment business in India is still in the unorganized sector, branded products are catching up and their market share is improving. The major branded players in the market are Eureka Forbes (AquaGuard, AquaSure brands), Kent, Philips, HUL (Pureit), Ion Exchange (Zero B) Ushabrita and Whirlpool (Purafresh). As per Frost and Sullivan report 2009 , Market share by player and by technology- Approx Shares ( for 2008) Eureka Forbes: RO(20%) , UV(35%) , Drip Type(33%) Kent: RO(25%) , UV(0%) , Drip Type(0%) ZeroB: RO(15%) , UV(0%) , Drip Type(0%) HUL : RO(0%) , UV(0%) , Drip Type(42%) OTH: RO(40%) , UV(65%) , Drip Type(25%) The Non-EWP segment was primarily dominated by local players until recently, when HUL entered the category with its drip type purifier under the brand Pureit at a break through price of Rs 1800 and took the market by storm. The other key players in this segment are Ushabrita & Eureka Forbes. The channel for this segment has traditionally been the Direct to Home (DTH) route, with this route still accounting for a whopping 65% of the product sales in this category. The ratio of Eureka Forbes’ DTH sales is higher at 75%. On the trade side(contribution bal 35%), the DAP channel (Domestic Appliances Products) accounts for the larger proportion of the share with 65% while the Durable Trade accounts for the remaining 35%. The DAP Channel mainly consists of small appliance sellers  who sell products like iron , blenders , mixers , gas burners etc. These retailers primarily sell products which lie within the price range of Rs 500-Rs 5000. They are typically not in the prime locations in the market place and their shopfloor size is on an avg10X10ft. The products are displayed mostly in a packed form. The products are sold very close to the MRP and the discounts offered are in the range of only 5-10% HUL has made an entry through a unique channel. It has opened up a large number of ‘Water Safe Zones’ / â€Å"Product Experience Centres’ and is pushing the volumes from there while catering to direct to home service as well While HUL is establishing itself in the entry level segment through consistent advertising and promotions , the more established players in UV & RO like Eureka & Kent too are active in the media space and are seen promoting their products through several media elements. Recently, HUL was seen rolling out a ‘Rs 1 Crore’ challenge offer and heavily promoting the same. At the same time Eureka Forbes was also seen throwing a ‘Money Back Guarantee’ offer on its products. Eureka Forbes operates with a strong sales& service force of 6000 people on the company rolls along with an equally large group of third party franchises. The company has been under pressure to expand its volumes since the avg the productivity of its sales team has come down over years. Lately, they have been seen heavily focussing on retail through their ‘Aquasure’ brand while the ‘Aquaguard’ brand is operating in the DTH section. Kent has its own sales & service set up in Northern India while it depends on third party franchises for its operation in the rest of the country. It has branch offices in 6 cities (AP , Karnataka, Kerala , Mumbai , Gujarat , West Bengal). In order to counter HUL’s explosive growth, Kent recently rolled out a NON-EWP (UF based) purifier at a price of Rs 2500 under the sub-brand  Ã¢â‚¬â„¢Kent Gold’. This product is being primarily marketed through the retail channel. HUL has set up its Safe water zones with external KSPs ( Key service providers) while continuing to have its internal sales team supervising the operations . In Delhi for example , it has 27 such zones with a sales team of 750 sales men, 17 Territory sales executives (TSE) , 3 business development executives (BDE) , 1 area head.(AH) and 2 service officers . The TSEs, BDEs & AH are on company rolls. The following table summarizes the typical product price points in the various segments. Price range (In Rs) Unorganized 1500-2500 4000-6000 8000-12000 Organized 2000 – 3500 6000-9000 8000-20000 Whirlpool Not Applicable Not Applicable 12500-20500 Segment Non EWP Ultra Violet (UV) Reverse Osmosis (RO) Whirlpool’s entry in the Water Purifier Market in India Whirlpool has been present in the Water category in all the key regions of the world including US, Canada, NAR, Europe, Brazil, Mexico & Asia in several value added segments like water heaters, bottled water dispensers, water softeners , Refrigerator filters etc. Whirlpool entered the Water Purifier Market in India in the early 2008 to tap in to the growing Water Purifier Market, focused on the RO segment to start with, with the launch of the Purafresh range of purifiers. Currently, Whirlpool Water Purifier products are available across all markets in the country. Whirlpool has garnered a Market Share of 5% in the RO segment in the past 1  ½ years. The Water purifier category is a perfect brand fit for Whirlpool. It is a home appliance used by the home maker to provide safe and pure drinking water to her family, thus building a strong case of placing trust in the brand. This category will lend a lot of credibility to the Whirlpool brand. Whirlpool’s communication strategy also revolves around reinforcing this element of Trust. Equipped with Whirlpool’s patented ‘6th Sense’ technology, the new ‘Purafresh’ water purifier is the first Reverse Osmosis system on the market that not only purifies but also protects the purity and freshness of the water with its prestigious gold seal certification (from GOLD Seal of Water Quality Association, USA WQA). Purafresh is available in three models – Purafresh Platinum, Purafresh Elite and Purafresh Deluxe. Given the situation described above, suggest a comprehensive â€Å"Go-To-Market† plan following a systematic methodology for Whirlpool to achieve its overall objective of achieving market leadership in the Water Purifier Market (in the organized sector) by 2012, and its interim goal of achieving market leadership in the RO segment, ensuring its premium brand image, and its operational philosophies (given in the annexure for ready reference). A) Understanding and presentation by a Systematic methodology. B)Inputs: Should reflect comprehensive understanding of the company and competitive environment. 1) Analyze company development , history, Growths. 2) Identify Strengths , weaknesses , 3) Analysis of external environment (Porter 5 forces , SWOT etc) C) Outputs: Understating should result in output 1) Strategy on all 4 P’s 2) Channel Strategy ( Spl Focus) a) Evaluation of SWOT b) Key market insights c) Business Level Strategy d) Recommendations (including articulation of hypothesis) e) innovative approach especially in the communication/promotion strategy Phase II Build a detailed business plan arising out of the above strategic plan, and project the profitability of this business over time, including investments that may be required for new products and their market entries, while achieving this objective. Recommendation evaluated by 1) Strategy 2) Product choice 2) Financials ( volumes, Margins , costs , etc) 3) Process of executing strategy 4) Innovative approach/ideas. {In the first phase, the second phase question and related references should not be circulated} Whirlpool’s high end Purafresh platinum model, is India’s first and Only Direct Flow RO with no storage tank enabling immediate consumption of freshly purified water with 72 litres per hour capacity (Normal RO products have 8-10 litres per hour capacity). It has an advanced 5-stage purification process and also boasts of a first–of–its–kind electronic interface with a ‘Filter change indicator’, which alerts the consumer on the need to change the filter and thus ensures continual purity & protection of the water. Other diagnostics functions like no water on tap indication, self cleaning mode indication, and water extraction indication makes it the most advanced and best in class product available in the Indian market today. Whirlpool entered the Indian market mainly leveraging their strength in the durable retail channel and has the highest share (30%) of all Water Purifier sales in this channel. Whirlpool has also entered the DAP Channe l and are currently having a 10% share in that channel. The â€Å"Surging to Lead† Challenge Given its focus on â€Å"attaining market leadership through Customer loyalty†, Whirlpool aspires to be the market leader in the water purifier market by 2012, with an interim goal of attaining market leadership in the RO segment by 2010, while at the same time maintaining its brand position. This, no doubt, is a challenging aspiration for Whirlpool, given the well entrenched players in the market like Eureka Forbes, aggressive players like HUL who is focused on tapping the market at the â€Å"Bottom of the Pyramid† and a large unorganized market who would significantly benefit from the growth fuelled by these players. However, Whirlpool has to its advantage of its strong brand position in the hearts and minds of the home makers, and a strong, well established channel in the white goods market. The challenge for Whirlpool is to leverage its strengths, and perhaps work out completely innovative market strategies if it has to achieve its intent of becoming a  market lea der in the Water Purifier Market in general, and that in the RO segment. Annexure : A brief about Whirlpool Whirlpool, right from its inception in 1911 as first commercial manufacturer of motorized washers to the current market position of being world’s number one manufacturer and marketer of major home appliances, has always set industry milestones and benchmarks. The parent company is headquartered at Benton Harbor, Michigan, USA with a global presence in over 170 countries and manufacturing operation in 13 countries with 11 major brand names such as Whirlpool, KitchenAid, Roper, Estate, Bauknecht, Laden and Ignis. The company boasts of resources and capabilities beyond achievable feat of any other in the industry. Whirlpool initiated its international expansion in 1958 by entering Brazil. However, it emerged as truly global leader in the1980’s. This encouraging trend brought the company to India in the late 1980s. It forayed into the market under a joint venture with TVS group and established the first Whirlpool manufacturing facility in Pondicherry. Soon Whirlpool acquired Kelvinator India Limited in 1995 and marked an entry into Indian refrigerator market as well. The same year also saw acquisition of major share in TVS joint venture and later in 1996, Kelvinator and TVS acquisitions were merged to create Indian home appliance leader of the future, Whirlpool India. This expanded the company’s portfolio in the Indian subcontinent to washing machines, refrigerator, microwave ovens and air conditioners. Today, Whirlpool is the most recognized brand in home appliances in India and holds a market share of over 20%. The company owns three state-of-the-art manufacturing facilities at Faridabad, Pondicherry and Pune. Each of these manufacturing set-ups features an infrastructure that is witness of Whirlpool’s commitment to consumer interests and advanced  technology. In the year ending in March ’09, the annual turnover of the company for its Indian enterprise was Rs.1,719 Crores. The company’s brand and image speaks of its commitment to the homemaker from every aspect of its functioning. It has derived its functioning principles out of an undaunted partnership with the homemakers and thus a slogan of â€Å"You and whirlpool, the world’s best homemaker† dots its promotional campaigns. The products are engineered to suit the requirements of ‘smart, confident and in-control’ homemaker who knows what she wants. The product range is designed in a way that it employs unique technology and offers consumer relevant solutions. Whirlpool Corporation : Vision and Mission Whirlpool’s pervasive vision, â€Å"Every Home, everywhere, with pride, passion and performance†, rests on the pillars of innovation, operational excellence, customer-centric approach and diversified talent. These are embedded within our business goals, strategy, processes and work culture. Be it our products that are the result of innovation and operational excellence to meet every need of our consumers or the people behind these products that come from a wide spectrum of backgrounds, everything we do features a distinct Whirlpool way. Core Competencies Innovation: Unique and compelling solutions valued by our customers and aligned to our brands create competitive advantage and differentiated shareholder value. Operational Excellence (OPEX): A methodology for solving problems & continuous improvement of products & processes through pursuit, acquisition, and utilization of knowledge using critical thought and planned experimentation helps us achieve operational excellence. Customer Excellence: Excelling the customer expectation from the company, its brands,  products and services are a three-step process. The three steps are: Know a customer, Be a customer, Serve a customer. Knowing a customer helps us know who our customers are, how to treat them, how we add value, and what the drivers of brand loyalty are. This information is gathered from the customer’s data base history. This way we are better able to customize products for them and recommend the right product to solve problems. Being a customer is important to share customer knowledge and insights, drive actions based on customer insights, be passionate about our brands and customer loyalty and provide a positive voice for our brands. We show empathy for customers and seek to resolve their problems by creating consistent customer touch-points, with our endeavour always being to provide unique solutions for the customer . Whirlpool Corporation’s Transformation Agenda Whirlpool is transforming into a completely customer-centred company where the customer lies in the core of every of our functions. This focus has arrived as direct consequence of our core competency of customer excellence. It allows us to build Customer Loyalty. The transformation is made The elements of the transformation hold the promise of making Whirlpool a growing company and thereby increasing value for our shareholders. The five  elements are the basis for describing our strategy internally and guide the development of our plans and initiatives. Whirlpool has swiftly moved from being a World Class Manufacturer to a World Class Marketer using the brand-building framework. We are dedicated to creating unique branded solutions that build customer loyalty and achieve brand excellence. Case for Analysis Marching Towards Market. (2016, Jun 06). We have essays on the following topics that may be of interest to you

Islamic Banking as a banking system that follows the ways of Islam Essay

Islamic Banking as a banking system that follows the ways of Islam - Essay Example As such, financial products are also designed according to such principles. Accumulating wealth is not against the law, but making money through unfair or fast means is not supported. Although Islamic banking is conservative in many ways, it is also safe. In Islamic banking, all transactions must be interest-free. There are several sets of rules for transactions, leasing, joint ventures, and partnerships. These laws are formulated with the Islamic religious sayings of the Quran and religious scholars in mind. In Islamic Banking, an Ijarah denotes the activity of leasing a property, is conducted by the bank. The bank takes possession of the property from its owner and leases it to a third party for rent; no interest is charged, as per the stated norms of Islamic banking. Even the maintenance cost is borne by the bank. The Islamic regulation is against making money through unfair means. For example, if the lessee pays a fine for late payment, the money goes to charity, not to the bank. Transactions in Islamic banking are considered Salam if the buyer pays the full amount to the seller. It is important that the buyer demonstrate that he is not in debt. Islamic banking offer many products that must be passed by the Shariah Supervisory Board. This board regulates and coordinates the operational activities of banking institutions functioning under Islamic banking rules (Hassan & Lewis, 2006, p. 1-4). Ijarah The term Ijarah refers to a lease, wage, or rent. It denotes the opportunity to use an asset or service at a predetermined price or wage. Under this type of contact, the bank makes the asset available to the customers by lending them for a fixed time period and at a fixed price or rent. Ijarah is derived from the word Al Ajr, which means compensation, substitutes, or counter value. It involves transferring the usufruct but not the ownership, of the asset. In Islamic banking, the bank and the customers are involved in the lending contract. The bank transfers the us ufruct to another person for a predefined period of time and consideration. Under Ijarah, the asset to be lent should be non-perishable and non-consumable. Any assets that do not follow the criteria cannot be treated as subjects for lending. Ijarah is used in two different kinds of situations: first, for providing services to other people in exchange for wages, and second, as hired services, where the employer is called 'musta jir' and the employee is called 'ajir'. The second situation deals with the lending of assets by banks to the third party in return for fixed rental charges from the party. Both types of Ijarah are formulated according to the laws of Islam. Ijarah is not only a mode of financing but also a medium for sales. This form of transaction is also followed in other, non-Islamic western countries (Ahmed, I. & Shabbir, n. d., p. 26). Ijarah wa Iktina In this type of lease, the leasor enters into an agreement with the lessee and agrees to buy the property after the compl etion of the leased period. The contract can be terminated even before the due date for the completion of the lease. The lessee can also buy the property before the date of commencement. The purchase price is determined by the market value of the asset. Ijarah Thumma Al-Bai This combines both the contracts that are Ijarah, meaning leasing and Bai, which means the purchase of the asset. Ij