The United States As A Democracy - 1344 Words

The United States is usually recognized as a liberal and ideal place to live by most people and countries because of their development of their single most powerful form of government, democracy. The very citizens of the United States believe that it is in their hands to influence all order and management of their beloved and praised country, however, the realism in this system has been blinded by their own people. The United States, though it may seem like a democracy because it emphasizes delegating popular sovereignty, is in no shape or form an absolute democracy where it gives the power to the people to make the decisions or influence law. The contribution of the people is in fact effective and needed, but it is not the citizens who†¦show more content†¦Although the United States may seem democratic, the truth is not in a single person representing the country, but instead a leading group, making it an oligarchy. These powerful members such as economic elites and organiz ed interest groups are responsible for influencing control over the general population and causing the most change to the American nation. The government system is structured a specific way where the average citizen is not directly contributing to its politics and legislature. The real people controlling the mass population in our states and country are an organized group of politicians that exercise the power and control over the country due to the natural instinct and tendency to seek power. For instance, common and public good distribution and regulation have been established by other higher officials and elites, not the people. Large-scale organizations tend to rise to oligarchies because they seek people with special qualities and elevated skills instead of the average uninformed and incompetent citizen who might not be capable to know how to benefit the nation. Most organizations and interest group leaders incline to education and have expertise, therefore the have an instinct to contribute to the power being enforced in our government. Americans do have some features central to the

Literacy in Pakistan Free Essays

string(52) " cent and the low-income countries’ average of 3\." â€Å"Are those equal, those who know and those who don’t know. † 1. INTRODUCTION: It is now a universally recognized fact that mass education is a pre-requisite for the development and prosperity of a country. We will write a custom essay sample on Literacy in Pakistan or any similar topic only for you Order Now The main priority of the developing countries, in recent years has been to foster the development and renewal of primary education and to eliminate illiteracy. Pakistan, unfortunately, like the other under developed countries, has made little progress in this aspect. Since independence, she continues to remain in the group of countries with the lowest literacy rate. Half of the world’s illiterate and 22 percent of the world’s population live in South Asia. Pakistan does not fare well on account of literacy within the region. Sri Lanka and Maldives have almost attained full literacy. The adult literacy rate for India is 61 as compared to 53 percent in Pakistan. India, according to a recent study done by the World Bank, has attained 100 percent Gross Enrollment ratio (GER) and 90 percent Net Enrollment Ratio (NER) at the primary level. 2. MEANING OF ILLITERACY: For an Adult, illiteracy means primitive manual labour in agriculture and industry, uncertain employment opportunities and low wages, life-long miserable living conditions, and humiliating dependence on the literates of the community for the day-to-day civic and business interactions and deprivation in all walks of life. For adults illiteracy also means exclusion from most of economic, social and cultural activities. For the Out-of-school Children, illiteracy means forced labour, vagrancy, sickness and slavery. For Women, literacy is a survival kit and symbol of status. It means emancipation, participation in the decision making of the family and equality. 3. IMPORTANCE OF LITERACY: Illiteracy is a small pane in a large window, opening into the world of knowledge based on reading and writing as one of the earliest cultural activities of mankind. Mankind’s civilization, and its accumulation, sharing and transmission of knowledge over the centuries has been made possible by written and readable words. Every Muslim knows that the first command revealed by Allah to the Holy Prophet of Islam Muhammad (PBUH) was ‘READ’. Literacy, over the centuries, has become the lever of human progress and the leveler of social and economic conditions. It is a basic human need, and human right to knowledge. Illiteracy is brake on human development, and maps of illiteracy – poverty, underdevelopment, social discrimination and disease are always co-incident. It is a challenge to human dignity and imposes a second-class status on a person in all societies. Life without literacy is life without hope, security and freedom. 4. CRITERIA FOR DETERMINING THE LITERACY STATUS: The literacy status of a country is determined by the following parameters: I. The existing level of literacy. II. The rate on increment of new literates. III. The volume of the education system’s output. IV. The demographic factors engage structure, mortality and birth rate. V. The last but not the least is the percentage of budget engaged for the education. 5. RAISING THE LITERACY RATE: Countries have succeeded in raising their literacy rates by taking the following steps: I. Universalization of primary education. II. Providing non-formal primary education facilities for out of school youth and dropouts. III. Launching countrywide programmes for adults backed by political leadership. IV. Broad involvement of various social groups, institutions, public and voluntary organizations etc. 6. ILLITERACY SCENARIO IN PAKISTAN: The picture of illiteracy in Pakistan is grim. Although successive governments have announced various programmes to promote literacy, especially among women, but they have been unable to translate their words into actions because of various political, social and cultural obstacles. Access to basic education is the right of every individual. Education is the most important instrument in enhancing human capabilities, and in achieving the desired objectives of economic development. Education enables individuals to make informed choices, broaden their horizons and opportunities and to have a voice in public decision-making. It is one of the most important factors that act as a counterweight to social and economic mobility imposed by cultural and historical biases. Education is a vehicle of nation building through which a nation’s shared interpretation of history and cultural values are reproduced across generations. At the country level, education means strong economic growth due to productive and skilled labor force. At the individual level, education is strongly correlated to higher returns in earning and a more informed and aware existence. The emerging global scenario offers immense opportunities and challenges, and only those nations can benefit from it, which have acquired the required knowledge base and skills. There are 163,000 primary schools in Pakistan, of which merely 40,000 cater to girls. According to UNICEF, 17. 6 per cent of Pakistani children are working and supporting their families. 7. CAUSES OF ILLITERACY IN PAKISTAN: 1) Half-hearted planning and management of literacy and continuing education. 2) Limited budget. 3) Lack of reliable statistics and research researchers. 4) Weak community participation. 5) Lack of multimedia material. 6) Lack of special skilled textbook writers. 7) Poor follow up of programmes. 8) In-service teachers do not take such work seriously. 9) Dependence on foreign aid. 10) Dropout rate is high. 11) Over-crowded classrooms. 12) Panacea of private sector. 13) Outdated curriculum. 14) Problems of higher education; brain drain etc. 15) Corruption. 16) Rote learning. 7) Unfair examinations. 18) Lack of adequate facilities such as clean water, electricity etc. in the rural schools. 8. EFFECTS OF ILLITERACY: 1) Over-population. 2) Low-GDP and per capita income. 3) Increase unskilled labour. 4) Infant mortality and maternal mortality. 5) Political instability. 6) Poor use of natural resources. 7) Heavy international debts. 8) Child labour. 9) Poor international image. 10) Low per acre agriculture yield. 11) Halting industrial growth and less trade activities. 9. PRESENT GOVERNMENT POLICY: According to World Bank Report, Pakistan’s spending on public sector education is only 2. per cent of the GDP and this is much lower than the south Asian average of 3. 6 per cent and the low-income countries’ average of 3. You read "Literacy in Pakistan" in category "Papers" 4 per cent I. Millennium Development Goals (MDGs): Pakistan has committed to all the International declaration to extend the agenda of providing the basic right of education to all of its citizens. Pakistan is among the signatories of Millennium Development Goals (MDGs) as well as the Dakar World Education Forum 2000. The Government of Pakistan has taken several policy and program initiatives to achieve these international goals since then. The National Plan of Action for Education for all was initiated in response to the commitment made at Dakar for World Summit. The Education Reform Action Plan (ESR), which is built upon the National Education Policy 1998-2010, is a long-term plan, with three yearly action plans. The ESR addresses the development of the overall education sector through investment in rehabilitation of schools, improving the curriculum and assessment reform system, an adult literacy campaign, mainstreaming the Madressahs, a pilot school nutrition program and technical stream in secondary schools. The Poverty Reduction Strategy Paper (PRSP) views education as a strong policy instrument in bringing poverty down. Three main goals that are the underlying objectives of all of these programs and initiatives include universal access to primary education by increasing the net enrollment and higher rate of survival of children till grade 5, increase in the adult literacy rate and to attain gender equality at all levels. Currently, adult literacy rate is 53 percent; net enrollment at the primary level is 52 per cent, retention rate for 2004- 05 is noted as 61 per cent and significant gender gaps at all levels especially in the rural areas ersist. Public spending on education as a percentage of GDP is 2. 1 per cent and has approximately increased by less than one percentage point since 2000-01. II. Education Institutions and Enrollment Attainment of Universal Primary Education (UPE) has become a compelling national priority. This is a challenge that has been accepted at the highest leve l in the federal and provincial governments. UPE is anticipated to increase in access to education by 4%, reduction in gender disparity by 10% and enhancing primary completion rate by 5% per annum. In the past year, 2187 new primary schools were established, 1221 in the public sector and 881 in the private sector. This increase has occurred in both rural and urban areas. Statistical annexure table 9. 1 and 9. 2, show the number of the girls in the primary and middle school in year 2004-05. The expansion in the number of institutions is inconsistent with the need to provide easy access to the half the country’s school going population. The public sector was able to establish only 999 new primary schools for girls in 2004-05. The responsibility of expanding the primary and middle schools for girls has been devolved to District Governments under the devolution plan. III. Primary education Two main indicators that show the changes in the primary schooling are Gross Enrollment Rate (GER) and Net Enrolment rate (NER). The last four years have witnessed 14 percentage points increase in the gross primary enrollment which is more then 3 percentage point per annum increase on average. This increase from 72 percent in 2001-02 to 86 percent in 2004-05 is a result of targeted and resilient polices of the government. Adoption of free provision of universal basic education polices in the provinces (except Balochistan) is gradually delivering the promised increase in the enrolment rate. In the urban areas, the GER is impressive in all provinces, ranging from 84 percent in Balochistan to 108 percent in Punjab. In the rural areas, Punjab has made a marked progress, particularly in female GER, which increased from 61 percent in 2001-02 to 82 percent in 2004-05. The Gender gap has also seen an improvement at the primary level in Punjab and has been modest in Sindh, NWFP and Balochistan. IV. Gender gap Gender disparity in literacy and enrollment is one of the key concerns of the Government. Pakistan’s overall record in promoting and delivering gender equality has been weak. There are, however, areas in which significant progress has been made and indicators point to a steady though slow improvement in the ratio of girls to boys at all levels of education, the ratio of literate females to males, share of women in urban employment (as proxy indicator for share of women in wage employment in non-agricultural sector) has improved marginally and improvement in participation of women in national decision making process. Statistics show that gender disparity has been declining since 1998-99, however the recent decline is only marginal from 26 percent in 2001-02 to 25 percent in 2004-05. Reducing gender gap in education at all level will ensure equality of opportunity and economic participation for females. Gender disparity in literacy is lower in urban areas where it is 16 percent, as compared to 29 percent in rural areas in 2004-05. In fact there has been no progress in reducing the gender gap either between the urban and rural areas or between genders in both areas. V. Public Private Partnership The Community Support Rural Schools Program (CSRSP) is NEF’s largest program and it encourages pilot innovations to promote education in rural areas. Notable among them are Child Friendly School Program and Education for Working Children. Currently, 260 schools are running under CSRSP with an enrollment of 23300 students and another 350 schools are established in 2005 supported by NORAD. Moreover, teacher training has been a significant component of CSRSP, with the goal to enable in-service community teachers to re-learn modern pedagogical principles and techniques to manage today’s classrooms. VI. Higher Education Commission Pakistan is ranked amongst the lowest in the world in higher education enrollment rates at 2. 9 percent. Other Asian developing countries, such as India and Korea, stand at 10 percent and 68 percent respectively. According to a report of the steering committee for higher education in 2001, only 2. 6 percent of the students between the ages 17-23 enrolled in universities, which have increased to 2. 9 in 2005. The target is to double enrollment in the next five years by increasing the capacity of the existing higher education institutions and also establishing new ones. The quality of education provided is not up to the mark, which can be gauged from the fact that not a single Pakistani university is ranked among the top 500 universities of the world. VII. Financing of Education in the public sector Public expenditure on education as a percentage to GDP is lowest in Pakistan as compared to other countries of the South Asian region. Pakistan spends 2. 1 percent of it’s GDP on education as compared to India which spends 4. 1 percent, Bangladesh 2. 4 percent and Nepal spends 3. 4 percent. VIII. National Education Assessment System National Education Assessment System (NEAS) is a World Bank funded project with a total cost of Rs. 319. 364 million including foreign exchange component with World Bank share of Rs. 273. 110 million. The government of Pakistan is committed to improve the quality of education at all levels. The NEAS is one of the key programs of the Ministry meant to improve the quality of education at elementary level, with the objective to measure learning achievements of grade 4 and 5 students, to develop capacity in educational assessment related activities, to institutionalization of sustainable monitoring system and information dissemination. IX. Curriculum Development The curriculum development is an on going process to respond to global challenges and emerging trends. This process has been initiated in collaboration with the federal units and provincial and regional governments (AJK, FATA). The present government realizing the importance of vibrant and dynamic curriculum has decided to review /revise curriculum of class 1 to 8. The committee has initiated consultative meetings to develop a curriculum reflecting the latest trends in individual subjects as well as equipping the education of the country with the requirement of today and tomorrow. 0. SUGGESTIONS: 1) A uniform education policy. 2) Ability and merit must be declared as corner stones of our national life. 3) Adequate educational facilities. 4) Removal of fake schools; 23000 present in whole country. 5) Fair examination system. 6) Updated curriculum. 7) High standard of academic research. 8) Removal of corruption. 9) Training of teachers. 10) Removal of rote le arning. â€Å"Education makes people easy to lead, but difficult to drive; easy to govern, but impossible to enslave. † CURRENT EDUCATION SYSTEM The struggle to raise a nation’s living standards is fought first and foremost in the classrooms. † 1. INTRODUCTION: Birds and animals require teaching or training to lead a successful bird or animal life. They know how to make a home or shelter for themselves and how to keep themselves alive instinctively. The instinct of self-preservation is implanted by nature. They are given certain faculties, which develop, to their maximum level with their physical growth without much conscious efforts on their part or on the part of their parents. Not so with man. His intellectual growth depends on many outside factors and cannot attain maturity without long and deliberate efforts on his part and on the part of his well-wishers. A forest can grow itself but a garden cannot. A flower is pretty by itself but a diamond requires a lot of cutting and polishing before it will sparkle and scintillate into thousand colours. Man is like a rough diamond and requires filling and polishing before all his faculties can function fully. Inevitably, in fact, education enables one to lead a better life physically, mentally and spiritually. Education helps iron out one’s emotions, prejudices, and idiosyncrasies to rationalize things rather objectively. This enables an individual to visualize his position in a society he lives and the world society as a whole. The process of education can be regarded as a function of five M’s namely Man, Money, method, Management and Machinery. That is the short human expression of the major variables that figure in the educational process, though social milieu, reflecting attitude of society towards education. 2. GLOBAL EDUCATION SCENARIO: Access to basic education is the right of every individual. Education is the most important instrument in enhancing human capabilities, and in achieving the desired objectives of economic development. Education enables individuals to make informed choices, broaden their horizons and opportunities and to have a voice in public decision-making. It is one of the most important factors that act as a counterweight to social and economic mobility imposed by cultural and historical biases. Education is a vehicle of nation building through which a nation’s shared interpretation of history and cultural values are reproduced across generations. At the country level, education means strong economic growth due to productive and skilled labor force. At the individual level, education is strongly correlated to higher returns in earning and a more informed and aware existence. The emerging global scenario offers immense opportunities and challenges, and only those nations can benefit from it, which have acquired the required knowledge base and skills. 3. EDUCATION SCENARIO IN SOUTH ASIA: Half of the world’s illiterate and 22 percent of the world’s population live in South Asia. Pakistan does not fare well on account of literacy within the region. Sri Lanka and Maldives have almost attained full literacy. The adult literacy rate for India is 61 as compared to 53 percent in Pakistan. India, according to a recent study done by the World Bank, has attained 100 percent Gross Enrollment ratio (GER) and 90 percent Net Enrollment Ratio (NER) at the primary level. 4. LITERACY SCENARIO IN PAKISTAN: (From page 25) 5. CAUSES OF ILLITERACY IN PAKISTAN: (From page 25) 6. EFFECTS OF ILLITERACY: (From page 25) 7. PRESENT GOVERNMENT POLICY: From page 25, 26, 27) 8. NEW SCHEME OF STUDIES: †¢ The federal education ministry on Thursday notified a new scheme of studies for classes I to XII, extending the number of annual academic days from 170 to 210 and making Islamiyat compulsory from class III-instead of class IV from next year. †¢ Non-Muslim students have been given the option to study ethics in place of Islamiyat. †¢ Computer education has been made compulso ry from class VI. Physical training, arts and crafts, library sessions and after-school team sports have also been made compulsory. The number of academic days in a year has been increased from 170 to 210. †¢ The new scheme will be effective from 2007. †¢ Science and maths would be taught in English by 2011, it was notified. †¢ All middle schools will get computer labs within three years. Standard exams will be conducted at the end of class VIII to grant scholarships to students at the provincial and district levels. †¢ Under the new scheme, students of classes I and II will be taught Urdu, English, mathematics and general knowledge, which will include short stories from Islamic history, science and social studies. The provinces have the discretion to use their regional languages as medium of instruction and no student will be retained in classes I and II. †¢ From class VI onwards, science, geography, history and computer education will be taught in addition to other compulsory subjects. Maths, science and computer education will be taught in English, whereas, for geography and history the medium of instruction can be Urdu or English up to 2011. †¢ For classes IX and X in humanities group, Pakistan studies and three out of 22 elective subjects will be taught in addition to Urdu, English, maths and Islamiyat. An advanced Islamic study has been introduced as an elective subject. †¢ In the science group, physics, chemistry, biology and maths will be taught in English, whereas Islamiyat and Pakistan studies will be taught in Urdu. †¢ At the higher secondary school level, there will be five academic groups — science group-I (pre-medical), science group-II (pre-engineering or computer science), humanities, commerce, medical technology and home economics. †¢ In the pre-engineering group, maths, physics, chemistry or computer science will be taught in addition to the compulsory subjects of Islamiyat, Urdu and English. In the humanities group, three out of 24 elective subjects, including advanced level Pakistan studies and Islamic studies etc, will be offered in addition to the compulsory subjects. †¢ In the commerce group, business maths and statistics, principles of accounting, computer skills or banking, principles of economics and commercial geography will be taught in addition the three compulsory subjects. †¢ In the medical technology group, labs, images, operation theatre, ophthalmology, physiotherapy and dental hygiene technologies will be taught in addition to the compulsory subjects. In the home economics group, food and house management, food and nutrition, home farming, clothing, child development, group behaviour, childcare and nursing will be taught in addition the compulsory subjects. 9. SUGGESTIONS: 1) A uniform education policy. 2) Ability and merit must be declared as corner stones of our national life. 3) Adequate educational facilities. 4) Removal of fake schools; 23000 present in whole country. 5) Fair examination system. 6) Updated curriculum. 7) High standard of academic research. 8) Removal of corruption. 9) Training of teachers. 10) Removal of rote learning. How to cite Literacy in Pakistan, Papers

Global Economic Trends Travelodge Hotel UK Ltd

Questions: 1. Analyse significant macro-economic changes that have taken place in the Travelodge Hotel UK ltd s external environment? 2. Evaluate opportunities and threats posed by the changes you have identified; and 3. Discuss how the Travelodge should respond to the changes you have identified, demonstrate appropriate coverage, critical appreciation and evaluation of relevant literature, demonstrate a critical understanding of key concepts and the application of theory to practical solutions? Answers: Introduction: In order to meet the quest of pleasure expansion of the hospitality chain, in the last few years all over UK has increased intrinsically. Amongst them Travelodge Hotel Limited has expedited its business. A report of Yap and Kenyon (2010) critically state that Travelodge has acquired 27 million of profit in 2010 from 480 hotels in all over UK, Spain and Ireland. Here, in this section of research work, the researcher tries to critically analyze the external environment and the possible opportunities and threats that the organization is being faced. 1. External Environment Analysis of Travelodge Hotel: For the external environment analysis, application of PEST is called to be the most significant tool which helps in ascertaining the different issues being faced by the organization. The PEST analysis includes the attributes like political, economical, social and technical issues. Political Issues: As UK is having the free business market, the approach of the government towards the development of this industry is literally effective. Application of new immigration policies has caused a significant growth in the business of Travelodge Hotel. The Digital Economic Act of 2010 has enabled Travelodge Hotel to let its guests cherish Wi-Fi connections while staying in the hotel (Go and Govers, 2011). Economical Issues: Travelodge Hotel in the last few years has gone through an extensive economic crunch. In 2011 the hotel had recorded a debt of 517m (Heaton, 2012). The hotel has incurred a loss of 56.8m in 2013. The debt has increased intrinsically which towards the end of 2013 accounted as 484.5m (Cadle et al. 2014). Having been under teething competition with the other hoteliers of Europe the company is gradually aging behind. But during London Olympic the hotel has bagged an economic boost. In the current days the company is focusing on the C and D grade of market. Social Issues: London Olympics seems to have resurrected the hospitality management. Travelodge Hotel offers its guests a friendly and relaxing suite which also helps the company to be developed (Thomas, 2014). To cope up with this economic crunch more focus is being given on the mediocre Britons. The company is sophisticate in its approaches to attract more customers if the market place. Technical Issues: Travelodge Hotel, in these days, lets the customers book their suitable suits online and even from the mobile as well. It maintains a customer friendly website which focuses on the current offers being provided by the organization. The site also lets the budget conscious customers to compare the rate with the other hotels of UK. 2. Evaluating the Opportunities and Threats for Travelodge Hotel: Eyeing on the current organizational and market situation Travelodge Hotel seems to have distinctive opportunities in the business development. At the same time, the threats are also convenient factors which throw challenges for the business development of Travelodge Hotel. In the following section the researcher is going to delineate the threats and opportunities. Opportunities: Travelodge Hotel business seems to be UK centric. Hospitality business in the other countries of Europe has received an immense boost. Neill et al. (2013) can be quoted by saying that Travelodge Hotel is missing a huge number of customers as it has not expanded its business perimeter. Countries like Switzerland, Norway, Spain and several other countries has become a hotspot of the tourists. By extending the business in these countries Travelodge Hotel can expect to attain a proficient business. Travelodge Hotel can also expand its partnership with the other hospitality franchises working in the other countries. At the same time, application of the smart marketing objectives also appears to be literally helpful for the development of the marketing objectives (Hetherington, 2012). This also helps in bagging more reputation for the organization as well. Once the marketing objectives are fulfilled Travelodge Hotel can also expect to overcome the business clumsiness. It is also helpful in attracting more customers. Threats: Travelodge Hotel seems to face the teething pangs of competition. In order to compete with the other luxurious hotels Travelodge Hotel is gradually lagging behind. In these days people generally seeks for extensive pleasure which Travelodge Hotel is failed to cope up with. Competition among the other hospitality sectors has also increased (Trkay et al. 2011). The gross economic decline in these days has also result a challenge for Travelodge Hotel. Customers prefer more sophisticated hotels which appear to be more attractive to them. As Travelodge Hotel seems to be only UK centric, it is losing a huge business which can be gathered by expanding its business in the other countries. Promotion of the hotel is not so much affluent and attractive as well. Therefore, foreign tourists are not acquainted with the name of Travelodge Hotel. Therefore, they do not feel interested of booking a suite. Preference for them gradually shifts for the luxurious hotels like Hotel Hilton and others. 3. Critical Evaluation of the Necessary Changes: Expansion of the business in other countries is identified to be the main change needed to be applied for Travelodge Hotel. Application of change management in this approach is literally significant. Application of strategic management process is literally effective which seems to be effective in order to fetch more customers of the market. To attain the benefits of the competitive market advantages, Travelodge Hotel has to make the proper market research. The need of identifying of the policies being applied by other hotels is literally important. For ascertaining the market place, analyzing the Porters Five Force strategy is literally significant. For the business purpose Travelodge Hotel has slashed down the charges collected from its guests. But it barely has result in gaining any market advantage. Go and Govers (2011) have critically stated that the common people are barely ready to compromise with comfort and luxury. So for Travelodge Hotel it is an open opportunity to provide an immense service to the customers. Expansion of the hotel branches in the different tourist hotspots across Europe is able to bring changes in the economy of Travelodge Hotel. On the other hand, brand loyalty also appears to be helpful for Travelodge Hotel to expand its business sophistically. Conclusion: Throughout this research study the researcher has shed light on the different approaches of external market strategies applied by Travelodge Hotel. At the same time, approaches of threat and opportunity have been discussed by the researcher. The researcher has also recommended the approaches following which Travelodge Hotel can expect to develop its business. Reference List: Books Go, F. and Govers, R. (2011). International Place Branding Yearbook 2011. Basingstoke: Palgrave Macmillan. Cadle, J., Eva, M., Hindle, K., Paul, D., Rollason, C., Turner, P., Yeates, D. and Cadle, J. (2014). Business Analysis. Swindon: BCS Learning Development Limited. Journals Heaton, D. (2012). Business in the Big Picture: Managing for Sustainability. J Bus Hotel Manage, 01(02). Hetherington, A. (2012). Threats and opportunities. New Phytologist, 197(1), pp.1-2. Neill, N., Dev, C. and Yanagisawa, H. (2013). Hotel assets: an analysis of brand attributes, franchise fees, hotel age and performance. International Journal of the Built Environment and Asset Management, 1(2), p.139. Trkay, O., Solmaz, S. and Azengl, S. (2011). Strategic Analysis of the External Environment and the Importance of the Information: Research on Perceptions of Hotel Managers. Procedia - Social and Behavioral Sciences, 24, pp.1060-1069. Yap, Y. and Kenyon, A. (2010). Significant Website Attributes in the UK Hotel Industry: An Exploratory Study. International Journal of Management Cases, 12(2), pp.582-594. Website Thomas, N. (2014). Travelodge still 57m in the red as it recovers from 'annus horribilis'. [online] Telegraph.co.uk. Available at: https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/11078505/Travelodge-still-57m-in-the-red-as-it-recovers-from-annus-horribilis.html [Accessed 10 Mar. 2015].